{"id":164863,"date":"2026-03-04T17:00:15","date_gmt":"2026-03-04T16:00:15","guid":{"rendered":"https:\/\/be-content.it\/portfolio\/pureti\/"},"modified":"2026-06-29T16:34:09","modified_gmt":"2026-06-29T14:34:09","slug":"pureti","status":"publish","type":"portfolio","link":"https:\/\/be-content.it\/en\/portfolio\/pureti\/","title":{"rendered":"Puret\u00ec"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;966720&#8243;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;162531&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PURETi Italia is a company based in <strong data-start=\"185\" data-end=\"219\">San Giuliano Milanese (Milan)<\/strong> specialising in<br \/><strong data-start=\"255\" data-end=\"285\">photocatalytic technologies <\/strong>for air and surface improvement. The company distributes and applies PURETi solutions, a light-activated treatment that reduces smog, odours and pollutants. Applied to buildings and urban surfaces, the technology transforms treated materials into self-cleaning surfaces capable of contributing to air purification. It is used in urban, industrial and architectural environments to support sustainability and pollution reduction initiatives.   <\/p>\n","protected":false},"author":1,"featured_media":163946,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[229,237,244,245,246,247],"class_list":["post-164863","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-ser_be-original-copywriting-content-creation","portfolio_category-ser_be-digital-website","portfolio_category-s_energia-e-recycling","portfolio_category-clients","portfolio_category-ser_be-news-ufficio-stampa-pr","portfolio_category-ser_be-social-social-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/portfolio\/164863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/comments?post=164863"}],"version-history":[{"count":1,"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/portfolio\/164863\/revisions"}],"predecessor-version":[{"id":164864,"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/portfolio\/164863\/revisions\/164864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/media\/163946"}],"wp:attachment":[{"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/media?parent=164863"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/be-content.it\/en\/wp-json\/wp\/v2\/portfolio_category?post=164863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}